Sundrop Heart announces the Team up for Healthy Hearts campaign

Agro Tech Foods Limited (ATFL) a leading FMCG company and an affiliate of ConAgra Foods Inc, USA, today announced the Team Up for Healthy Hearts- a fortnight long program on creating healthy heart awareness. In association with major retail chains including Reliance, Subhiksha, Spencers, Aditya Birla Retail Limited (More), Big Bazaar,Wal-Mart, Heritage, Metro as well as hospitals like Wockhardt and NIMS and wellness centers like VLCC, the program will cover 4 lakh consumers spread across 1500 retail outlets in India.The World Health Report of 2002 states that cardiovascular disease (CVD) will be the largest cause of death & disability in India by 2020. Today every one in twenty Indians is at risk and over 10% of all urban Indians are suffering from Coronary Artery Disease (CAD). The incidence of cardiovascular deaths is over 30% and continues to rise exponentially. The most recognized causes of this disease are high levels of cholesterol, modern sedentary lifestyle, excessive stress and lifestyle habits, smoking, high blood pressure and diabetes.Agro Tech Foods is a socially responsible company and has been actively promoting awareness about heart care through mediums like customer contacts, media, donations, participation in health forums etc.As part of this consumer education drive, Agro Tech Foods Limited aims to make consumers conscious about the need for monitoring cholesterol levels and will offer consumers the opportunity to undertake a Lipid Profile Test, a group of tests that are often ordered together to determine risk of coronary heart disease, at Thyrocare centers all over India. This will happen at a discounted price of Rs.80 compared to the regular price of Rs.250. Two promotional coupons will be given on purchase of each pack, so that the consumers can get their Lipid Profile Test before and after using Sundrop Heart. The second test must be conducted after one month of using Sundrop Heart. A total benefit of Rs. 340 will be offered to the consumer on purchase of every pack of Sundrop Heart.