Combat This Summer With a Revived Look

Soaring temperatures, frizzled hair, wrinkled clothes and bad make up - yes summer is here! The good news is summer is also a time to flaunt your trendy wardrobe. It’s the time to experiment with fresh and lively colors. However your clothes should be able to survive the heat. In such weather keeping up with fashion is a bit tricky. Summer is about hassle free dressing and an effortless style! Loose fitting, breezy, lightweight garments are most comfortable and help you combat the summer weather. Think Cotton, linen and silk! These must haves never go out of fashion. Like the starched white shirt that has helped corporate honchos win friends and influence people. Or that white starched dhoti and kurta for a special occasion. A traditional saree, a khadi kurta or a dupatta get a whole new look after a well-treated starch.Cottons and mixed cotton clothes are most suitable for muggy Indian conditions. But the fabric loses its crispness after a few washes, and even ironing them doesn’t help much. The heat helps creases find a way into your neatly pressed shirt. Starching is the only way out to put new life in cotton and mixed cotton clothes. However the traditional method using boiling hot water with rice or arrowroot is a laborious and time consuming process. And worse the starching process is not uniform, and is likely to leave powdery lumps and patches of the grain on the garment. But now starching is easier done than said. The new age liquid starching products finish the starching process in a jiffy. In this instant starch, the cutting edge new format is the liquid which dissolves easily and fast in water. Clothes can be immediately soaked into water. They can be taken out within two minutes, and after a gentle squeeze and quick dry, are set to dazzle. Gone are the days when you had to spend your time straining and removing the lumps from rice water starch. The new liquid starches clothes in a jiffy. Its most striking feature is that it can be used on all kinds of mixed cotton clothes like terry-cottons and poly-cottons, as well as on pure cottons. Hence you can now wear crisp, smart clothes on every occasion, whenever you wish.The color palette of summer season is inspired by the tropical life- it’s a time to splurge on vibrant shades like yellow, oranges, green and purples. There’s nothing like a bright color to liven a hot summer day. Bold prints, florals and stripes are a hot tip for any summer wardrobe. You can now add new life even in your darkest outfits by starching them without the fear of embarrassing patches. The unique liquid starch formula makes colored clothes wrinkle free without you having to worry about patches. So now you can pullout your summer colours as well as terry cotts with pride in the heat.With the advent of new age starching looking good this summer is easier than ever before. You can now be rest assured that the starch will bring a new zing to your clothes and new confidence in you, which will help you carry yourself without a wrinkle and with panache.