Japengo Caf had lunched this print advertisement campaign to promote its brand name and expand consumer base in Dubai. The campaign aims at emphasizing on the delicious cuisines and fusion for what the caf is considered famous. However, looking at the campaign closely, it reflects that it is laying much focus on fusion of cuisines. The advertisements are showing models with different cuisines and the attire of the models is in accordance with the cuisine they are displaying. The colorful and impressive presentation of the advertisements has undoubtedly produced a visually compelling campaign. The art direction of the campaign is of course fantastic, enough to leave imprint on people’s mind. Moreover, the use of Japanese character in the background gives impression that it is essentially a Japanese caf. The copy of the campaign is however, not impressive here that reads, ‘Fusion o Style o Cuisine, Palm. Strip Mall, Sheikh Zayed Rd. Madinat Jumeirah, Wafi Mall’. The campaign was developed by Intermarkets, Dubai, UAE.
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